Marketing is perhaps the single most important factor when it comes to how quickly your home sells and even the property’s selling price. Therefore, it’s essential that you choose a Realtor who is adept at marketing, particularly online marketing. But why is marketing so essential? And what questions should you ask as you consider different real estate agents? Well, that’s precisely what we’ll discuss in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak.
Why is Real Estate Marketing So Important?
Some Realtors will simply list a home, putting up a listing on the MLS website and allowing it to “sell itself.” And while a few individuals may encounter your listing in the course of performing searches or just browsing new listings, the home won’t receive much attention. The listing will fall woefully short of its true potential. But the best Realtors take a very different approach, as they will actively market and promote the home. This is precisely what you need in a real estate agent!
Marketing is vital because it dramatically increases the exposure that your home receives, ultimately…
- Decreasing the amount of time spent on the market;
- Increasing the number of offers on your home; and
- Increasing the amount offered to buy your home.
Marketing efforts can span a wide variety of different avenues, including:
- the real estate firm’s website;
- the Realtor’s website;
- social media;
- landing pages;
- online advertising;
- email marketing; and
- marketing via direct mail.
What Questions Should I Ask About Real Estate Marketing?
When hiring a Realtor, you’ll want to specifically enquire about their marketing strategy. Top Realtors like Judy Szablak will be happy to provide you with information on what marketing strategies and avenues they plan to utilize as they strive to sell your home.
Some important questions to ask include:
- What is your marketing strategy for my home?
- What materials or tools will you use to market my home? (i.e. property info sheets, aerial videos, virtual tour videos, still photos, etc.)
- Will you be marketing my home on social media platforms such as Facebook?
- Do you plan to use email marketing to help sell my home?
- Are you going to use advertisements? (In print or online)
When considering a potential Realtor, you should be confident that he or she has the skills and insight required to market and promote your home in an effective manner. You want a real estate agent who is proactive with their marketing efforts.
Trust Your Home Sale to a Top Southern Connecticut Realtor
If you’re ready to find your dream home or wish to list your home on the market, turn to Realtor Judy Szablak, an expert in Southern Connecticut real estate. An agent with Coldwell Banker Residential Brokerage, based in Westport, CT, Judy Szablak has been in the real estate field for decades. She specializes in the purchase and sale of single family homes, new construction, luxury properties, condominiums and even seasonal or rental homes.
Serving clients since 1984 and recently amongst the top 6% of Coldwell Banker real estate agents worldwide, Realtor Judy Szablak has more than 30 years of experience working in the Southern Connecticut real estate industry. She works with clients in a number of Southern Connecticut communities, including Westport, Trumbull, Weston, Fairfield, Norwalk, Stamford, Easton, Wilton and Rowayton amongst others.
Browse Judy’s property listings to see if your new home is amongst her listings! Or, if you’re ready to sell your Southern Connecticut home, turn to the best. With over three decades of experience selling homes in this area, Judy knows exactly what it takes to ensure a smooth and stress-free home sale. Call Realtor Judy Szablak today at 203.257.5892.