When selling your home, it’s natural to feel excited and eager to seal the deal, but that old saying about “too many cooks in the kitchen” can ring true when it comes to real estate sales. So should you try to market your home online via social media and other avenues? Or should you leave it to your Realtor? That’s precisely what Southern Connecticut Coldwell Banker Realtor Judy Szablak will explore in today’s article.
The Importance of Social Media and Online Real Estate Marketing
Just a couple decades ago, real estate marketing was restricted to newspapers, real estate publications and quite literally, driving around town to view properties that had a “for sale” sign in the yard. Fast forward to today, and a vast majority of real estate marketing is performed online. You don’t drive around or check the newspaper anymore; you go online to search for your new home. For this reason, your marketing needs to be visible to people who choose to “Google it.”
Therefore, it’s essential that you trust your home sale to a real estate agent who understands the importance and value of online marketing. That’s one area where Realtor Judy Szablak excels, as she has long been known within the industry for her commitment to leveraging technology as a tool for selling real estate. So posting info online couldn’t hurt, right?
Can I Promote My House Online?
A homeowner may be tempted to post information about their property online, thinking that they’re helping with the marketing process. But the reality is that this can actually do more harm than good. Realtors undergo extensive training in how to leverage social media platforms and other online avenues for marketing real estate listings. A very precise approach is required to bring good results.
When a homeowner attempts to market their home online, the chances are good that they may present the home in a less-than-ideal way. Something as simple as choosing the wrong photos or including/omitting the wrong bit of information can make all the difference. What’s more, once an individual has a negative impression, it’s hard to change their opinion into a positive one. This means that you could actually be deterring potential buyers from making a move to purchase your home.
Additionally, consistency is extremely important when it comes to marketing, whether you’re trying to sell a house or a bottle of soda. When you have multiple people sharing information on a home, you can end up with inconsistency that is very problematic from a marketing perspective.
So if you’re compelled to help, it’s best to speak with your real estate agent. If your Realtor is marketing your property on social media, you can typically share those posts to help gain exposure (rather than creating your own posts.) Your real estate agent can also provide you with your home’s property listing link so you can share this on social media and elsewhere if you wish.
It’s best to avoid altering or writing any marketing content on your own. Your agent can typically provide you with written info and images that can be shared. This ensures that your home is promoted in an optimally effective way.
Trust Your Home Sale to a Top Southern Connecticut Realtor
Whether you’re a buyer or a seller, Southern Connecticut real estate expert and seasoned Realtor Judy Szablak is here to offer guidance, helping you avoid scams while ensuring that you enjoy a prompt, efficient transaction. An agent with Coldwell Banker Residential Brokerage, based in Westport, CT, Judy Szablak has been in the real estate field for decades. She specializes in the purchase and sale of single family homes, new construction, luxury properties, condominiums and even seasonal or rental homes.
Serving clients since 1984 and recently amongst the top 6% of Coldwell Banker real estate agents worldwide, Realtor Judy Szablak has more than 30 years of experience working in the Southern Connecticut real estate industry. She works with clients in a number of Southern Connecticut communities, including Westport, Trumbull, Weston, Fairfield, Norwalk, Stamford, Easton, Wilton and Rowayton amongst others.
Browse Judy’s property listings to see if your new home is amongst her listings! Or, if you’re ready to sell your Southern Connecticut home, turn to the best. With over three decades of experience selling homes in this area, Judy knows exactly what it takes to ensure a smooth and stress-free home sale. Call Realtor Judy Szablak today at 203.257.5892.